About Mobile Marketing

Posted by : Arunkumar . U | Friday, June 25, 2010 | Published in

Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network. Some of the mobile marketing approaches are sms marketing via SMS, Mobile marketing via MMS, In-game mobile marketing, Mobile web marketing, Mobile marketing via Bluetooth, Mobile marketing via Infrared. Due to their unique format and captive audience, they offer a huge potential for mobile marketing and advertising. In fact, it has become one of the preferred modes of mobile advertising for many brands and agencies for a lot of reasons. Using mobile apps for advertising is all about leveraging Smartphone’s inherent rich media and platform capabilities. Besides people in the metros, people in rural area are also recognizing the potential of a mobile phone. And it has undoubtedly become the single largest platform to reach an individual in an effective and personalized manner. In the last couple of years, many new players have mushroomed in this space.